An apps perceived value, Choosing the right tools.

With the update to Mac OSX 10.10 Yosemite, Xojo Native UI is updated without doing one thing or updating apps based upon appearance. However with Livecode the UI is a mess on this new OS version. If your forced into using custom controls to get a mac like appearance, like many Livecode developers do. Then there forced into updating apps with a new custom UI or worst just using the old non updated user experience (witch can be the case, because the app could have been made on a Windows or Linux machine. And that developer does not know any better because that.)

This all boils down to customers perceived value. If the customer sees a UI that old out of date and broken the perceived value of the finish product is not great and it equals lost sales. A customer will decide in a split second based on the appearance of your product if its worth there time. If you lose them in that second because of appearance and user experience, then you have a very hard sell in front of you.

In todays app market there several apps that do similar things. While one app could actual be better in functionality if it looks bad and has no pride of ownership it will fail vs an similar product that deliveries the perceived value the customer is looking for. 

When I personally used Livecode for Mac OS, iOS and Windows software 80% of the year was spent updating apps to work with a new OS release, 75% of that was based of user experience. (because Livecode does not use native UI and your forced into building a custom UI to just make a app look better than out of the box.) Now using Xojo and Swift the time I spend updating apps on appearance is zero. That means I have 100% of my time to focus on new products or adding new features to existing products. 

Example:

One application that I made since 2003 is called File Mutation Pro (from 2003 - 2012) This Application was made with Livecode. Since 2013 Its been remade with Xojo. 

Since moving to xojo with this product I was able to add many native platform user experiences and Native API's including adding AVFoundation, AudioToolbox, CoreAudio, CoreVideo, CoreGraphics, NSText etc etc. Things that can be done with Livecode using C++ but not as easy as with Xojo and not as robust. 

Since moving over to Xojo the product also has seen better overall success. The overall sales boomed since switching to Xojo from Livecode. Many of the long time customers that used both the Livecode built version and the Xojo built version actual wrote us, thanking us for the great improves that the Xojo version gave. Many thought the app (built with Xojo) was worth more money, even if it did the same things (as the versions built with Livecode).

The First Picture Below Is the last Livecode built version of my app File Mutation Pro. It using a full custom UI because the Livecode UI did not look like a mac app made in the last decade.

The Second Picture or the one below Is the Version of File Mutation made with Xojo. I can see why customers prefer it on looks and user experience alone.

One really needs to consider the end product these cross platform tools make. Livecode maybe fast to code with. However if your spending ever year updating a product X% of the time because of a new OS update its not really saving time or money like Xojo does in the end.

Xojo is not prefect either, but its 100 times better to actual gaining the perceived value and increasing sales. I still a fan of Livecode and I like to see them improve there tools. The thing is Xojo does most of this stuff now and can turn you and your products into a star now. 

I talked to some developers the other day that seem to not care what the app looked like, I believe that is a mistake on there part. Would you want a rust bucket car or a brand new car, if both cost the same price and did the same thing? There a reason why there thousands of rust bucket cars sitting in junk yards all over the world.

Even if your not a fan of Xojo, perceived value is a important thing to embrace. It will allow you to gain more value for your products in the end. Specially in a marketplace that has competitors to your products. If you take pride in your products appearance and user experience then your customers will open there wallets.